If people don’t stop to look at your listing, you won’t make a sale.
There have been various studies on the importance of images in property listings. The Wall Street Journal detailed a survey which indicated that 95% of prospective buyers looked at the initial picture of a house for 20 seconds. After this time, the buyer’s eyes would flit around the screen.
Therefore, there is a need to use an eye-catching image because if you don’t, you won’t even reach this level of attention.
Buyers are drawn to images
It is vital that you offer a valid and detailed description, but most of the buyer’s focus falls on images. If the home looks appealing in the photos, the buyer is more likely to follow up their interest. Another study suggested that 60% of the time a buyer spends on a property is listing is allocated to images. If you don’t have fantastic photos that effectively promote your home, people aren’t going to pay attention, and they aren’t going to follow up with initial interest.
Even if you live in a small area, there will be many similar homes to yours, and you need to differentiate your house from other properties. The most effective way to stand out for all the right reasons is with great images. The best way to create fantastic photos is to hire a professional photographer.
Some people will argue that the quality of the camera in their smartphone allows them to take images of good enough quality. However, you are not hiring a professional photographer because of their equipment; you are hiring them for their skills and expertise. A professional photographer will see images that other people don’t, and they will be able to maximise the setting for a picture.
Skilled photographers can stage your house to look at its very best. An experienced photographer will utilise lighting most effectively to grab images that make prospective buyers stop and pay attention to what is on offer.
Get a strong return on your investment
You will also find a skilled photographer will invest time into the project. Hiring an experienced photographer costs money, but it is an investment that brings you a high return. You may be able to take a few photographs with your smartphone in a couple of minutes, but this won’t help to promote your home to willing buyers.
There is a lot to be said for hiring professionals for specific jobs. If you are looking to sell your home, get in touch with Holmes Estate Agents, and we will be happy to assist you. We have helped many vendors sell their home, and we make sure your house is promoted most efficiently. It is vital to creating a positive impression on property listings, and with our help and great images, you will reach out to buyers.