Therefore, even to people renting locally, promoting the community and extolling the benefits of the area will help to persuade them that your property is the right option for them.
There is also the fact that many tenants hail from outside of your area. There are many reasons why someone chooses to move to a new area, and it is important for you to impress on them that your rental property is the ideal option for these tenants.
Work with an agent who has local knowledge
Hiring an estate agent who has considerable local knowledge is important. The agent should have a clear idea on who the most likely tenants are, where they can be reached and how you can promote the rental property to these tenants. This is an important step and will increase the chances of letting quickly and effectively.
However, whether you have personal knowledge of the local area or not, if you can provide added information and details, you can stand out from the crowd. It is likely a tenant will have a range of options to consider, so you want to ensure that your rental property seems like the best option for their needs.
Depending on who your most likely tenant is, you can tailor the information that you provide. If you expect to let to students or young professionals, offering guidance on public transport options between the property and college or university or the main pub and club areas will be of benefit. If you expect to let to young families, offer information about local nurseries and schools.
Help savvy tenants find what they need
Savvy tenants will review these aspects online but if you are able to offer personal insight on top of the standard online research, you will be seen as a reputable and dependable choice.
There may also be community groups that are of interest to your prospective tenants, and this can make your home more appealing. When a tenant feels settled, they will be happy at home, and this means they will be more likely to stay in your rental accommodation. Landlords should look to minimise void periods and when tenants are settled and happy, landlords make more money.
Therefore, do some research about groups and activities on offer in the local area. If there are groups of interest, provide this information to prospective tenants and do what you can to help a tenant feel at home in your rental property.
At Holmes, we do our best to ensure your rental accommodation is presented and promoted to the right tenant. We believe that an understanding of the local market is essential and our expertise in this area, plus any insight you are able to offer, will have a positive impact on letting your home. If you want to let your home with some local support, get in touch and we’ll be happy to help.